It's About Connection
No matter what you do or what you sell, your business has an impact on people. It connects with them at some level. This is where I come in and say - let's focus on that. Let's build off this connection that you have already made, and make it stronger.
It is this connection that I believe forms the base for all great content creation, and it goes beyond promoting a product.
Branded documentaries highlight a company or product but focus on its connection with either its employees or customers. Instead of telling people how great your product is, why don't you let your employees and customers tell that stor.
Testimonials are the best way to communicate the impact that your company has on its clients. Instead of you trying to tell everyone what you think your company does best, let your customers and employees do the talking for you.
A corporate explainer video helps you tell your story - your way. It helps introduce people to your staff, your customers, the company journey, and what you do. The goal is to create a connection that takes an often faceless product or service and allow people to connect with you and your story in a personal way.
Commercials are meant to grab attention and make people want to find out more. Ideal for also being shared on social media or used as paid media content.